InnerAdvisory
Gain insights and a clear roadmap for enhancing your marketing operations
Gain insights and a clear roadmap for enhancing your marketing operations
Access flexible expertise to meet evolving marketing resource needs
Accelerate efficient content creation and delivery across all media channels
InnerAdvisory is one of the two interconnected practices in InnerGroup’s Adaptive Marketing Operations model. At its heart is Inner8, our proprietary diagnostic framework, which helps our in-house expert advisors to identify and analyze friction points across eight essential areas of a marketing organization, then deliver recommendations to improve its health and strength.
Our InnerOps model offers continuous, flexible access to talent and resources, including dedicated and embedded experts, for scale, cost-efficiencies and specialty services.
InnerStudio, our award-winning content creation and production engine, has supported global brands for over 20 years through exceptional talent and production expertise. Since 2019, our proprietary AI technology platform, Mediaferry® AI has powered and supported the studio, enhancing their capabilities to deliver end-to-end, cost-efficient, highly scalable content for our clients across multiple media channels.
This integrated model allows the studio's human talent to focus on creative excellence and strategic thinking, with AI as their powerful supporting tool, streamlining briefing, design, and proofing processes.
Leveraging both people and tools enhances and aligns the structure and culture of any organization
While both are essential, clear metrics for measurement and goals are vital to any internal organization
Understanding what the original intent of the internal agency is and the value it brings to the organization
With demand for more specialized content - reacting and predicting is critical
Our proprietary framework and methodology, enables us to assess and benchmark capabilities, identify areas of tension, and uncover opportunities for improvement across the eight critical areas that are key to every in-house team.
Take the Inner8 assessmentOur proprietary AI-powered platform streamlines in-house marketing operations, from briefing and content creation to approvals and asset management.
Integrates with current workflow systems and can save 30-40% time when fully implemented.
Streamline content briefs with AI-powered data and asset aggregation.
With a creative background and her experience at TAG / Williams Lea, Kerry focuses on cross-channel content production, creative operations and efficiency to deliver bespoke solutions.
Sophie has managed key accounts and led business growth for agencies like Indicia Worldwide, Publicis, JWT and Havas. Her expertise spans Consumer Packaged Goods (CPG), Beverage, Financial Services, Technology, Lifestyle, Healthcare, Fashion, Telecommunications, and Media sectors.
Sophy, the former Managing Director of Cella Inc., specializes in operational transformation and the development of high-performing teams to drive growth. She has an extensive background in consulting and digital transformation.
Michael has 25 years of cross-sector experience, in-house and agency-side. He co-founded a content agency, built great creative teams and helped Ocado evolve from challenger to superbrand. He now advises in-house agencies to unlock potential and drive growth.
Fred Schuster is a global marketing leader with over 30 years of experience in marketing operations and large-scale content solutions. He has built four major production agencies - Redworks (Ogilvy/WPP), Craft Worldwide (McCann/IPG), Madras and Fred & Co.
James Sanderson has been at the forefront of the in-house movement. He is the founder of WPP’s Wunderman Inside, and former COO of Havas Studios and Oliver Agency. He has driven in-house agency innovation for top brands like Dell and Samsung.
Co-founder of EKCS and Mediaferry, Tariq is a leader in creative ops and AI automation technology. He is the architect of Mediaferry®, the company’s AI-powered modular technology platform that drives efficiencies in content generation.
Robert is a serial entrepreneur and visionary in global creative production solutions. Co-founder and CEO of EKCS and Mediaferry, he hosts Inside Jobs, a podcast about brands’ in-house agencies and the people who lead them.
Vivek is a strategic finance leader with 15+ years of expertise in financial growth, risk management, and legal structuring, with a focus on optimizing performance and ensuring sustainable success.
Suditi specialises in employee engagement, performance management, and learning & development. She is a believer in organizational success through talent growth and strategic HR initiatives.
Prateek is a cross-functional management professional with expertise in B2B marketing, client accounts, and project management, and believes in continuous learning and development.
Rob had led design studios in London and India, and worked at global WPP and Omnicom agencies. He co-founded an award-winning branding agency, and was part of Deloitte Digital’s Content Supply Chain practice.
Operations Director with over 20 years of experience in workflow automation, operations management, and client servicing. Puneet has a proven track record in driving growth and profitability in companies like Tag and Aptara.
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